The Journal reports that Roku plans on acquiring rights to Quibi’s library, though how much money would change hands hasn’t been disclosed. It’s not a done deal yet either and could fall apart even at this stage as the Journal notes.
Quibi as a concept was one that had lots of potential, but also a product which was built on questionable strategy. It didn’t allow for easy sharing, preventing it from taking off like TikTok, and the content was less spontaneous and more studio-produced, and there was no virality or community to keep people coming back. For a service that was supposed to be mobile-exclusive, it eschewed a lot of the mobile-first trappings that competitors had to ensure stickiness.
As a result, this potential deal isn’t seen as wise by all. Some like the Financial Times believe this to be a foolhardy endevavour, pointing out that the content has already failed to entice users in the recent past. Perhaps Quibi’s shows may find success on a platform that’s less mobile-oriented. If Roku manages to strike a deal, we’ll see how that plays out.
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